On May 27, the national final of 2023 Zhongtukexin Cup Brand Planning Competition of China University Business Elite Challenge (CUBEC) was held online. 17 teams from Jiangsu University (JSU) participated in the national final, and won 14 first prizes and 3 second prizes. Two projects, “Fengxiangshiyi” and “Maoku house” were selected to enter the Chinese Qualification Competition of Global Brand Planning Competition (Singapore). JSU has ranked the top of the total number of first prizes among the universities for the second time in a row since 2022, and won the Best University Organization Award.

Jointly hosted by Global Chinese Marketing Federation (GCMF), China Council for the Promotion of International Trade (CCPIT) Commercial Sub-council, China Chamber of International Commerce (CCOIC) Commercial Chamber of Commerce, Commercial Culture Association of China, Commerce Economy Association and China Trade News, the Brand Planning Competition of CUBEC was organized by CCPIT Commercial Sub-council.

Listed in the National University Students Competition Rankings for 3 consecutive years, this competition offered a “three in one” platform of innovative practice for discipline events, the integration of industry & education and international exchanges. A record high of 3000 teams from more than 500 colleges and universities in 31 provinces, autonomous regions, municipalities and special administrative regions sit this year’s competition.

JSU has made great efforts to polish every step of the competition, including subject selection, enterprise survey, brand elements design, market promotion and communication, enterprise certification & authorization and video production. Fully reflecting JSU’s “Student-centered” principle, the achievements help to cultivate a favorable atmosphere for discipline events, to promote the cultivation of high-quality entrepreneurial and innovative talents, to strengthen the atmosphere of “the university offers comprehensive guarantee to the competition, teachers devote themselves wholeheartedly to the competition and students participate in the competition actively”.