Prof. Luiz Moutinho at Glasgow University lectures in JSU

2014-06-14

Days ago, Prof. Luiz Moutinho at Glasgow University visits Jiangsu University and gave faculties and students a lecture entitled “Beyond market shares—A novel marketing perspective, trend and mind pattern”. In his presentation, Prof. Moutinho introduces his newest research achievements in marketing and explores the new trend in marketing and especially in market prediction.

Prof. Luiz Moutinho is currently Chair Professor at Adam Smith Business School of the University of Glasgow and mainly devoted to marketing research and teaching. Since 1982, he has published 26 monographs and more than 300 papers in periodicals and conference proceedings.