Professor Deng Shengliang at Brock University of Canada lectures at JSU

Days ago, Professor Deng Shengliang at Brock University of Canada was invited to carry out academic exchanges in Jiangsu University, where he gave an academic presentation called “Marketing orientation and technological innovation: the tuning role of system design and policy support”. In his report, Professor Deng introduced some of his new achievements in innovation studies. He also elaborated on the impact on Chinese enterprise development of the choices of enterprise marketing strategy and technological innovation. In the meanwhile his analysis touched on the role of governmental policy in the enterprise marketing orientation and technological innovation.

Professor Deng Shengliang is currently devoted to such researches as marketing strategies and strategies for Chinese enterprise. He has published nearly 100 academic papers in international periodicals as well as 9 monographs. He is also one of the editors for Studies on Medium- and Small-Size Enterprise Management and Enterprise Philosophy.