2023 China University Business Elite Challenge Brand Planning Competition for overseas student group in China and the final of China University Business Elite Challenge Brand Planning for “Belt and Road” Countries were held in Beijing on June 3rd. Overseas students of Jiangsu University (JSU) won 4 first prizes and one finalist in the Global Brand Planning Final Competition (only 3 in total). JSU got the Best Organization Award. The number of first prize winners of JSU ranks first among the participating universities in China.

China University Business Elite Challenge Brand Planning Competition is a national discipline competition event led by the Business Industry Committee of China Council for the Promotion of International Trade and China Chamber of International Commerce. It forms a “trinity” innovation practice platform for discipline competitions, industry-university cooperation, and international exchanges. It is the first time the challenge sets “Belt and Road” overseas student group this year, which attracts over 50 teams composed of overseas students from 29 countries around the world.
The competition lasted for 5 months. After university screening and national preliminary selection, 4 teams from JSU entered the national final. Team members come from countries such as Russia, Tanzania, Bangladesh, Somalia, India, and other countries, specializing in international trade, business management, mechanical engineering, medical medicine, etc. Four teams (无忧油、SUNLEAF桑叶茶、止渴哇、吉米·阿佳咖喱) received unanimous recognition from the judges in the final with their detailed plans, innovative designs, full creativity, and exciting defense.
At the opening ceremony, Vice Dean of Overseas Education College Cui Yong, delivered a speech as the representative of teachers from participating universities across the country.